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Color Alert Archives

Brilho Interior

Bristling with metallic energy, Brilho Interior, the CMG Latin American 2017 key color, is emerging as a grounded, rich hue with a distinct edge for the modern world.

Suggesting an inner glow extracted from the earth, the pink-copper influence offers hearth-like warmth, and the lustrous shimmer connotes health. But this metallic transcends any ostentation and is more about grounding, contemplation, and rejuvenation.

From its roots as an earthly color, its intensity and appearance varies depending on the viewing angle and special effect. Perfectly rendered in a metallic finish for automotive and specialty products, it is just as intriguing when seen as a solid color in fashion and home textiles. This is not a simple version of “orangebrown.” It brings a modern edge when mixed with plum or navy, creates an urban camouflage with black and grey, and establishes equilibrium with foliage green and watery aqua.

Brilho Interior is inspired by a simple color from the earth but takes on a sophisticated world.

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Color Alert® is an exciting, monthly feature from Color Marketing Group, illuminating one of the colors from our World Color Forecast™ and validating our predictions in the market. As a color litmus test, and drawing from European, Latin American, North American and Asia/Pacific color Forecasts, Color Alert® brings CMG’s directional color stories to life, whether seen on store shelves, cruising along highways or strutting fashion runways.

Color Marketing Group holds international color workshops (called ChromaZones) and color conferences to determine color direction approximately two years in advance, depending on industry. For instance, colors for 2016 were discussed in 2014. As the year unfolds it’s time for the colors to arrive, as well.

Color Marketing Group is ready to share the excitement of color on an international scale and Color Alert® lets the world know that CMG members are spot on with color direction. The eyes of its members are keen on the current emergence of color while staying focused on future hues. Knowledge, discovery, direction and affirmation make Color Marketing Group the premier international association for color design professionals and Color Alert allows us to share it with the world.