Source: Color Marketing Group
Estoy Aqui translates to “I’m Here!” And that’s surely the case! This on-trend color, determined in 2016 during CMG’s Latin America meetings, to emerge in 2018, announces itself no matter what it embraces.
The color story began with a feminine slant but quickly crossed gender lines, and borders, with its powerful presence and international appeal. Capturing the otherworldly beauty of an exotic locale it takes the pink trend to a new level by adding a touch of cool blue.
The result is an intoxicating hue that teases the eye, suggests the unique flora of a tropical rain forest, a refreshing sip from tropical drink, or a bold, red-carpet fashion moment.
It is a pink of confidence, of nature, and modernity. Take notice and
embrace Estoy Aqui, it’s a color that most definitely says, “I’m here!”
June 2018 Contributors: Judith van Vliet, Sandy Sampson, Mark Woodman, Maryanne Cole